Tag Archives: Google Local Listings

Official Google City Partner: Let’s Put Santa Rosa on the Map

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This week, Zenergy Works is beyond stoked to announce that we’ve become and Official Google City Partner of Google’s brand new Let’s Put Our Cities on the Map program. The 3/25 launch of the program announced that it will help strengthen the local businesses in over 30,000 communities across the nation, and Santa Rosa is one of those communities. Now there’s an outlet for local businesses to get online help and make sure they’re seen on Search, Maps, and more. Let’s Put Santa Rosa on the Map!

Let's Put Santa Rosa on the Map

As an Official Google City Partner, we’re taking the lead in helping Santa Rosa businesses be seen online. Zenergy Works has always been integral in helping the local community, but now we’re supported with additional tools and resources directly from Google. We’ll be hosting events and workshops designed to help small businesses make the most of Google’s Search and Maps functions, as well as teaching the benefits of showing up in local search. For the holdouts who aren’t yet online, Google is even offering a free website and domain name for one year alongside their partner Startlogic, so everything about getting online just got a whole lot easier.

Online search is a major factor in the way local consumers find new businesses to try, and so many small and local businesses still don’t have a full profile available online. The adjustment is very simple, but the results can be extraordinary. By simply updating your current business hours, address, phone number, and business description, more people will be able to find your business. It really is that easy, but it can be daunting when you’re not sure how to go about it. That’s where we come in. Our goal is to literally help get you on the (digital) map, which in turn will help you succeed. When you succeed, the Santa Rosa community succeeds!

For a brief overview of this great new program, we recommend watching this introductory video. For more information about our planned workshops or help creating your business’ online presence, contact us today and ask about Let’s Put Santa Rosa on the Map!

Update on Google Local Listings – Policy for Departments

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With the return to its former policy, the guidelines for Google local listings are allowing businesses to include individual departments of larger businesses. Each department must have a unique phone number and “forward-facing presence,” which in Google language means that the location is not just a mail drop or an address of a business associate, but a real business office location.

Google Local ListingGoogle Local Listings

This update also creates a policy that has existed in the Google Local Listings, but not Google MapMaker, which allows professionals and firms with several offices or business locations to have a unique Google listing for each location. The guidelines specify that they only list the hours that the practitioner professional is actually present and “directly contactable” at a specific location. Individual practitioners must also be public-facing about their relationships to their parent organizations. Violation of these rules could result in Google Local Listings being rejected for non-compliance.

Eric Van Cleave is a Partner in Zenergy Works, A Santa Rosa, California Local SEO Services, Website Development and Online Marketing Firm.

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