You may be at the point where you need a little (or a lot of) help with internet marketing. Many people don’t like to admit they’ve reached this point because, for whatever reason, anything done on the internet is still regarded as some combination of easy, unnecessary, or unimportant. This could not possibly be further from the truth.
We could list you off all of the various statistics about modern consumer internet use, but it’s likely you’ve heard it all before, so we’ll spare you. Here’s an infographic illustrating internet usage if you’re interested. Suffice to say that you cannot avoid it any longer. You can’t pretend it doesn’t affect your business and you can’t pretend people aren’t really influenced by what they find online.
Let’s break down these misconceptions real quick-like.
Myth: Internet Marketing is Easy
There’s a prevalent attitude that help with internet marketing is an unneeded expense because it’s all a bunch of smoke and mirrors, or posting on Twitter, or bolding the words you want search engines to find. Any teenage kid can do it, right? No. Search engines and other methods of locating you online have become exceedingly advanced. There are a million rules to abide by; dozens of approaches and experiments to test. If you’re not working with someone who knows what they’re doing, it could actively harm your web ranking.
Besides… if this were easy, everyone would be an expert and no one would be struggling to be found online. Sadly, this is not the case.
Myth: Internet Marketing Isn’t Necessary
Yes, it is. If you don’t have a website or are difficult to find online, you are quite literally losing business. Depending on your line of work, it can be anywhere from a few customers to lots of potential new clients. A huge percentage of consumers are now going online first to research businesses, read reviews, and perform a local search for nearby services. This is how people are finding new things to try today. If you’re not paying attention to your online properties, your name won’t be coming up in those searches. Or worse… it’ll come up with a dozen bad reviews you didn’t know you had. The things people say about your business online matter.
Whenever you’re ready to ask for help with internet marketing, you have options available. It’s always best to work with a professional agency or an internal hire that has been vetted through references. If you don’t know much about online marketing, it’s easy to be snowed by fancy buzzwords and someone claiming to be an “expert.” Because internet marketing is still a relatively new field, nearly anyone can claim to be a self-taught guru. References from clients or previous employers are vital.
Zenergy Works happens to be such a full-service agency, and we provide services ranging from web design to local SEO services. We’re good at what we do, but we hardly expect you to just take our word for it. Give us a call, stop by our offices, or check up on our track record.
Stephanie Wargin is the Social Media Strategist at Zenergy Works, a web design and SEO company located in Santa Rosa, California. Her friends like to brush her hair into her eyes whenever she talks about Facebook.