According to Google, creating valuable content is key to both successful SEO and creating website user engagement and conversion.
Essentially, the steps are:
- Identify customer needs.
- Go beyond the blog post!
- Proper titles are essential.
A brand must determine who their customers are and create relevant content for them. Using second level data, focus groups or simply talking to your customers are great ways to discover what they want.
If a bike shop continuously receives questions about the different types of mountain bikes, then it would be wise for the bike shop to write about the different types of mountain bikes. Furthermore, if data shows heavy traffic to a particular product page, the retailer would want to create content around that specific product.
Blogging isn’t the only advertising brands should be creating, although blogging is a fantastic source for promoting, brands don’t want to become stuck only creating long form content. Using multiple channels is ideal, such as social media, video content, vines, and infographics are all great ways to expand your brands reach. Being able to use the same content in multiple ways is profitable for your brand– take our bike shop for example. If mountain bikes are a hot topic why not create an infographic of different mountain bikes, or a YouTube channel focusing on Mountain Bikes? Re-purposing content is a simple way to create a larger audience.
The title of your content is also huge when it comes to attracting attention to your copy. It is crucial that the title is relevant to your content, it is fun to come up with clever and witty titles, just make sure it is simple enough to understand and relevant to your topic. If our bike shop is writing about mountain bikes but the title is “Four Ways to Concur a Mountain” potential readers may become confused. Be sure to use keywords in your title to help increase your SEO initiatives.
FAQs and Blog Posts are an important part of every content plan. It is key for online marketing success to be upfront with the information your potential customers want to know in the navigation of your website.
If you have questions about your content plan, or would like to discuss any SEO or online marketing concerns that you have, please reach out to us. We are here to help!