As the digital landscape continues to evolve and evolve quickly, Zenergy Works continues to evolve as well. Our biggest evolution has been our merge with TIV Branding, a long-time partner in design, branding and traditional marketing. With changes in the Google and Facebook algorithms putting more emphasis on strong brands, our merge turned out to position us perfectly. It’s almost as if we planned it that way…
Put simply, Zenergy Works is TIV Branding’s digital marketing department. We have TIV Branding clients that need branding, packaging, traditional advertising, and digital marketing. Those clients are the ideal fit for TIV Branding, especially since the TIV and Zenergy Works merger. But we also have clients that only need digital marketing and SEO, and those clients are a perfect fit for Zenergy Works.
Not only do branding and digital complement each other perfectly, but the process we have in place for both services have helped to form the approach we use for all of our projects. The DISCOVER phase we do at the beginning of every project now involves digital strategies even when the project is not digitally focused. The information we look at when we’re developing the perfect keywords for digital marketing can also be used to drive the strategy of a packaging design project and the research we do when developing a new brand can help drive an SEO campaign approach.
We have 16 of Sonoma County’s best working in our office. The ability to have the Zenergy Works digital team interact with the designers, the marketers and the copy writers is one of the other reasons why our evolution has made us so successful. Even though we primarily Slack each other, if so inspired we could lean over and discuss how a packaging project can most effectively be supported by digital marketing.
Let us know if you’d like to discuss Zenergy Works and TIV Branding. Chances are we have the people to help you not only with the digital marketing that Zenergy Works has been knocking out of the park for years, but branding, packaging, print advertising, marketing collateral and much more.