Zenergy Works began working with this client in November of 2015 and in the last 5 years that we’ve worked together we’ve:
- Increased sales over 3x
- Increased their website traffic 12x
- Established this client as a presence in local search
This particular client is an Auto Body Shop with one location in Santa Rosa, California. (The client’s name will remain anonymous for strategic purposes). When we first connect with this client, we did an exhaustive debrief of the client’s marketing strategy, their ideal customer, as well as the types of services they prefer to provide and are most profitable. The initial diagnostic was this:
- A new website had been launched, but it needed a great deal of work in functionality like contact/quote forms, content, and mobile load time.
- Poor organic placement for significant search terms.
- No presence on Social Media.
- No strategy to take advantage of extremely positive customer reviews.
We made significant gains for this particular client by employing a geo-focused SEO campaign that allowed them to be found in search and build relevant website traffic quickly. We emphasized our core values (ie. OEM parts) using Google Text Ads to augment organic search positioning. We began using blog posts and social media to give relevant tips on auto maintenance, OEM parts v. aftermarket parts, and how to evaluate if a body shop has the proper certifications to return a vehicle to factory specifications.
By making marketing a priority, and getting constant input and assistance from the client, by the middle of October 2020, we have been able to accomplish the following:
- Web traffic now is coming from results for search terms that emphasize the core and most profitable services offered by this firm.
- The company has grown and enjoys 3x the sales the firm had in 2015.
- The company is now competing with market leaders in its service area for all businesses instead of relying solely on insurance company referrals for new business.
- The company maintains top of mind awareness with its target market through social media.
- We designed and built a new website for the company that reflects the services offered, is structured for good SEO, and converts website visitors into customers.
- We have also helped the company to ensure that the brand of the company is consistent from website to business cards and in all advertising platforms, including social media.
Overall, the marketing strategy and tactics we’ve implemented for our client has led to dramatic increases in sales. Additionally, our targeting has allowed them to focus on the type of business that they prefer to complete and clients they wish to work with.
Here is a quote from our client about our services:
My company, ———————-, has been using Zenergy’s services from web design, graphic design, content writing, eblasts, social media content, etc………. Eric, Vanessa and their team do a terrific job. They always following through on their promises and are quick to respond to any matter.
If you would like to find out more about how Zenergy Works can help your business to grow, please contact us. Your initial consultation is free. The client outlined here is available to discuss how their business has been changed by our marketing efforts.